World With Colour is a high quality consultancy, research, and practice business focussed on developing an evidence base of effective practice and cost savings for public services as well as addressing the needs of patients/clients who have experienced traumatic events, breakdown in key attachment relationships and pervasive relational difficulty at some or all stages of life.
Certain Graphics was approched by World With Colour to come up with an original brand, that would stand out in the market place. The project involved logo design, brand guidelines and website theming.
A brainstorming session revealed that the brand must encompass a set of core values. These were “inner peace, confidence, enthusiasm and personal growth”. After some sketching, it was clear that brand’s logo and colour pallet could represent these. Imagery should show the brand’s real customers, for a personal connection.
Three design elements feature in the brand mark. The mark is shaped like a ‘World’. It also has a human form knocked out of the circle, to form a paint pallet shape. The remaining segments have been coloured in the brand’s pallet, representing the core values.
This form serves as a design element accross the family of collateral. The tagline: ‘Painting a brighter future’ has been used as a sign-off, on the back of the envelopes and at the foot of the letterhead.