To design a visual concept for Accordion, a business offering training, therapy & consulting at home & in schools. Keywords describing the project were: “Responsible, friendly & bonafide”. The client wanted a family feel without being too soft & friendly.
After brainstorming, it became clear that blues would convey the correct feel for this project. Blue is the colour of the mind, self-esteem & optimism. It is also confident, but calm.
The “A” glyph from the word Accordion was a good starting point for the main mark. After playing with the idea of a shadow behind the glyph, it appeared that a tilting “A” drew much resemblance to the bellows of the instrument.
The result was a distingtive and playful mark that mimics the form of an Accordion.
The three blues served as a good basis for the corporate colour pallet and were utilised in the swoosh pattern used on collateral.